As you may have seen, this year our big focus was to increase our Green Initiative by creating a booth that was constructed entirely of reusable and recyclable materials... and that's just what we did! All of the fixtures and the features in our booth were created with cardboard boxes and panels, put together with precision and care. Although we've been creating environmentally friendly booths at the CHA (Craft & Hobby Association) Trade Shows over the past two years, this was our first entirely Green Exhibit at the National Stationery Show.
If you're wondering how we came up with the idea and plans to make a booth from cardboard, it all starts with a small scale model on Art Director Tim Murray's desk. The model is discussed, reviewed and finalized before plans get underway for the real thing.
It's amazing to see how much the model ends up looking like the real booth! Check out the photos below to see what we mean!
Peggable fixtures were created by drilling holes in the cardboard panels and inserting display pegs. We were able to hang a great selection of magnets and stickers this way!
We created slat-wall fixtures on the inner walls of the booth by making cardboard slats for the display trays to sit in. Our "great wall of cards" makes such a dramatic impact and shows how visually impactful it is to see all of our cards merchandised together!
To see the progression of the booth from cardboard boxes and panels to the finished Green Design, just watch the video below!
To see the progression of the booth from cardboard boxes and panels to the finished Green Design, just watch the video below!
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